|To help you better understand the role that online marketing plays in your complete media buy, we have compiled a list of links to articles from industry sources. |
Out, Damned Click. Out, I Say...
Tracking Prospects Beyond the Click
What Happens After the Click?
What Does a CLICK Really Mean?
Good Media, Bad Creative
How to Get the Most from Your Online Advertising Campaign - by Stephanie Dale
Net Beats Magazines - for personal and special interest information, 63% choose the Internet compared to 18% for magazines, Media Daily News, May 2001