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Wellington Uses SolidWorks to Create Illusions

May 4, 2007

A new car appears out of thin air. An executive is sawn in half to illustrate his cost-cutting prowess – then … voilà! ... he is restored. The “ultimate” card trick.

These are just a few of the mind-boggling illusions that Wellington Enterprises has developed for the likes of David Copperfield, Criss Angel, and Penn & Teller using SolidWorks 3D CAD software. The Garnerville, N.Y., company designs custom equipment for magicians and others who need illusions for stage performances, trade shows, TV commercials, and theme parks around the world. Other customers include Disney, General Motors, IBM, the Super Bowl, Broadway theater troupes, and Six Flags Park

“Every illusionist yearns to raise the bar and do something that baffles even their craftiest peers,” said William J. Schmeelk, president of Wellington Enterprises. “Our challenge is to design better products that make this possible and give performers supreme confidence on stage. We chose SolidWorks software for its ability to vividly convey our ideas to the customer, save us time on iterations, eliminate calculation-intensive layout work, simulate mechanical operations, and make frequent changes. In addition, SolidWorks eDrawings e-mail-enabled collaboration software simplifies sharing designs with our clients.”

SolidWorks is Wellington Enterprise’s first 3D CAD product. The company did most of its prior design work on a whiteboard or in supposedly simple sketching software that turned out to be more difficult than SolidWorks. The company is now using SolidWorks to optimize the mechanics behind what it calls “the ultimate card trick.”

“It’s no mystery why Wellington Enterprises has become a force in the entertainment and trade show industries,” said Rainer Gawlick, vice president of worldwide marketing for SolidWorks Corporation. “The company’s hard work and commitment to designing better illusions are apparent for all to see.”

Wellington Enterprises users authorized SolidWorks reseller Cimquest Inc. for ongoing software training, implementation, and support.

About Wellington Enterprises

Founded in 1976 by William Schmeelk, Wellington Enterprises provides full conceptualization, development, engineering, and construction of illusion events. The company handles the set-up, staging, and dismantling of its performances. It staffs and manages spokespersons and magicians for the staging of events. Clients include some of the biggest names in show business. Renowned for the quality of our craftsmanship, Wellington Enterprises’ stage illusions and handcrafted close-up magic devices are in demand by professionals and amateurs alike. For more information, visit www.wellingtonent.com.

 

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