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Wellington Uses SolidWorks to Create IllusionsMay 4, 2007
A new car appears out of thin air. An executive is sawn in half to
illustrate his cost-cutting prowess – then … voilà! ... he is restored. The
“ultimate” card trick.
 These are just a few of the mind-boggling illusions that Wellington
Enterprises has developed for the likes of David Copperfield, Criss Angel,
and Penn & Teller using SolidWorks 3D CAD software. The Garnerville, N.Y.,
company designs custom equipment for magicians and others who need illusions
for stage performances, trade shows, TV commercials, and theme parks around
the world. Other customers include Disney, General Motors, IBM, the Super
Bowl, Broadway theater troupes, and Six Flags Park
“Every illusionist yearns to raise the bar and do something that baffles
even their craftiest peers,” said William J. Schmeelk, president of
Wellington Enterprises. “Our challenge is to design better products that
make this possible and give performers supreme confidence on stage. We chose
SolidWorks software for its ability to vividly convey our ideas to the
customer, save us time on iterations, eliminate calculation-intensive layout
work, simulate mechanical operations, and make frequent changes. In
addition, SolidWorks eDrawings e-mail-enabled collaboration software
simplifies sharing designs with our clients.”
SolidWorks is Wellington Enterprise’s first 3D CAD product. The company
did most of its prior design work on a whiteboard or in supposedly simple
sketching software that turned out to be more difficult than SolidWorks. The
company is now using SolidWorks to optimize the mechanics behind what it
calls “the ultimate card trick.”
“It’s no mystery why Wellington Enterprises has become a force in the
entertainment and trade show industries,” said Rainer Gawlick, vice
president of worldwide marketing for SolidWorks Corporation. “The company’s
hard work and commitment to designing better illusions are apparent for all
to see.”
Wellington Enterprises users authorized SolidWorks reseller Cimquest Inc.
for ongoing software training, implementation, and support.
About Wellington Enterprises
Founded in 1976 by William Schmeelk, Wellington Enterprises provides full
conceptualization, development, engineering, and construction of illusion
events. The company handles the set-up, staging, and dismantling of its
performances. It staffs and manages spokespersons and magicians for the
staging of events. Clients include some of the biggest names in show
business. Renowned for the quality of our craftsmanship, Wellington
Enterprises’ stage illusions and handcrafted close-up magic devices are in
demand by professionals and amateurs alike. For more information, visit
www.wellingtonent.com.
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