CADCAMNet
sat down with UGS PLM Software CEO Tony Affuso for a private interview
at Innovation 2007, the company’s annual press/analyst event last week.
The following is a paraphrased summary of Affuso’s remarks, based on a
candid 30 minutes in which (surprise, surprise) there was no marketing
or press affairs person in attendance.
The UGS Vision and Values are Alive and Well
The merger with Siemens Automotive & Drives is behind us now, and the
momentum we had before this process started is continuing. This company
was built on engineering principles and a strong focus on solving
customer problems. No matter who owns UGS, those values remain strong.
UGS is 40 years old this year. I’ve been here for 15 years, and the
culture was set before I arrived. Despite all we have been through over
the years, the UGS culture rises above the activity. What sustains us? A
love for the customer and a love for the products.
About Life Within Siemens
Merging with Siemens has been a good cultural match. The company is
160 years old and the employees still cherish the legacy established by
the founder. A hologram of Herr Siemens is on every employee’s ID card.
Siemens is passionate about innovation, engineering, and the products
they deliver. Our “never let a customer fail” culture impresses them.
The Future of the UGS Product Line
We’ve been using the swoosh diagram to explain PLM since 1998.
Everything we do is about consistency. You can’t create a PLM
environment overnight. There have been years of focus and a graceful
evolution of architecture.
Rule Number 1 for us has always been, “Don’t destroy the
customer’s data.”
Read more...
-
The Competition
- A Good Time to Be in PLM
The
full article is available for a fee at CADCAMNet.
